SEO is a constantly evolving scheme due to technological changes such as the rise of mobile devices. SEO services need to be updated with the latest trends or you may risk falling behind. The main difference now is that SEO is changing based on how people search the Internet while before, website SEO services changed mostly based on updates from the search engines themselves. But the same truth still remains – you need to stick with the trend, not to fight it. Here are some of the trends that are currently rising and which you need to take note of.
- Mobile marketing will become more popular
Smartphones and tablets are slowly replacing traditional desktops and laptops. You may notice that most teenagers and young adults use smartphones now. But they don’t just use those devices for Facebook. They also use them to search through the Internet. Making your site mobile-friendly can increase traffic among these young users.
- Social media will continue to evolve
Social media sites like Facebook used to be just areas where you can chat with old friends. But people are now using social media for a lot of things such as shopping, looking for information, job hunting, recruiting, among others. Website SEO services will still be in use for a long time but you’ll need social media presence too. This means creating Facebook, Twitter, and Instagram accounts. You can link these accounts back to your main site. By having social media accounts, you can take advantage of all the users who use social media as their search engine.
- Digital assistants will change how people search
Most keywords are based on what people type into search engines. But this may change in the future as programs like Siri and Google Now is slowly becoming popular. When people use these programs to search, they might use different keywords than what they use to type. This can make targeting long-tail keywords more complex than they used to be.
- Aggregate content will become more common
Aggregate content simply means that people are now using just one source to find a lot of information. An example of this is the social media trend discussed above where people use Facebook for a whole lot of things. Another example is the use of Google Maps to search for locations. It would be a big advantage for your business to be mentioned in such sites.
- The rise of local SEOs
Local SEO has been growing for years and will continue to grow well into the future. This is good for small businesses who have only a few stores within a certain area. Small business SEO services will allow you to compete against more established global brands. To take advantage of this, you’ll need to let the search engines like Google know your business address and company information.
While these may be the growing trends now, no one knows if and how long they’ll continue into the future. New technologies may affect future SEO services. It’s also helpful to be aware of any changes in Google’s algorithms. Google’s pigeon update for instance, allowed small business SEO services to prosper thanks to an increased focus on local businesses. As long as you keep track of the latest trends, you’ll be one step ahead of your competition.